Target Stores Puts Up White Annie Ads

The film, Annie, is a film that everyone is loving, including the character being played by actress Quvenzhané Wallis. Even many Target stores have been posting advertisements of looks that are inspired by the film. In that ad, however, is a young girl that is white.

Many people have been posting around and signing a petition to get the ads pulled from the stores because of how racist it looks and disrespectful it is for a girl that is not Black to be on Target ads for the film. Although the lookbook has already been released for the line, as well as Wallis herself attending an event for the launch of the line, it is still one thing that has a lot of people furious.

Even a young person sent out this message about the advertisements:

Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasian young lady opposed to the star of the film—Quvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her … why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one!

…Why does African American actors have to beg for respect, especially as it relates to advertising? When does it stop?  Target it should stop now with this petition! Despite most beliefs, African Americans are capable of portraying more than drug dealers, pimps, and other bastardized portrayals of our culture. Gone are the days that African Americans sang or read lines from behind the scenes while our counterparts lip synced and was viewed as the stars. Quvenzhané Wallis earned that role and we demand your respect.

Target has yet to respond to the comments about the ads.

Photo: Complex Magazine


One Comment

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  1. My Heart was/is broken when I read the information above regarding the Annie 2014 movie. I have been searching for the dolls that look like Quvenzhane Wallis and her role as the Annie for 2014. I was so excited & happy to see this movie with an African American playing the lead role.
    How or is it Ironic that The Ad with the Caucasian model is dated January 2015.
    Today I attended a ML King program at my Grandson’s school. It was powerful & evoked memories that were sad but uplifting & reaffirming for my Race the African Americans in the United States.
    How is it that this AD would be dated January 2015?
    I feel & believe however that the Target Ad with the Caucasian model in the clothing from the movie IS disrespectful and shameful that the clothing line was not depicted with an African American model.
    As a Grandmother now I feel & believe this is a total & callous disregard of what the Annie 2014 movie means to so many of our African American people, esp the young girls who look & see this as an affirmation of their brown skin & natural very curly hair as we spend our money to attend the movie & to feel so accepted.
    There is a Trend now to get children to stand up to bully’s and help other students/children who are being bullied. The characteristics depicted in the “Stop Bullying Ad’s directly reflect the thoughts & feelings that the bullied individual have of not being accepted, poor self worth, poor self esteem along with many other issues.
    My point is I feel that this type of advertising is a form of bullying. I believe the intent is to say that African Americans are not worthy to have a model that look like them in the Annie 2014 as the process go forward with the items that will be developed for purchase in the near future.
    I am quite upset that this was done in January 2015 along with the ML KIng Day
    I try to love all people without regard to race, creed or color. I still find myself however as an African American Grandmother in 2015 as feeling less than on many occasions & try to rationalize the issues I see around this topic but I feel sad because I encounter it in too many aspects of my life on a day to day basis.


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